Website Promotion Assignment
The objective of this assignment is to demonstrate that you can develop a realistic and executable plan to promote website content. The assignment is due at the beginning of class on Tuesday, April 20....
View ArticleWebsite Promotion and Analytics
Last week we discussed ways to promote a website. This week we’re going to follow up on that topic and also discuss measuring the effectiveness of website promotion with web analytics. How do You Find...
View ArticleMore on Web Analytics and Web Advertising
Today we’re going to do some hands-on work with Google Analytics and talk about some key considerations for tracking the success or failure of a web promotion effort. Google Analytics tour:...
View ArticleClarification on the Website Promotion Assignment
I’ve had a couple of questions on the Website Promotion Assignment. To avoid confusion, here are some details. You will describe 5 different website promotion activities in total. The first 3 are...
View ArticleMentioned in Class Today
Design Books Prof. Jacobson mentioned this book by Robin Williams (not the comedian) in class today: Non-Designer’s Design Book, The (3rd Edition) (Paperback) This book by the same author also looks...
View ArticleFinal Group Project and Presentation Requirements
For the final group project there are three components: 1) Describe a plan for a product extension for college.philly.com. Include answers to these questions: – What is the product? Provide a...
View ArticleViral Marketing and the Power of Networks
Today we’re going to talk about the role that networks play in the adoption of products and ideas. In short, why are some things successful beyond all reasonable expectations and others, even if they...
View ArticleFinal Assignment Details
On Thursday, May 6 at 10:30am (our courses final exam period) there are two things due at the beginning of class: 1. The final group project — also send a copy via email to both instructors. Also post...
View Article10 Reasons to Read This Post
Well, really, there are more than ten reasons to read this post, but the most important one is because it contains the Top 10 Ideas to remember about our MIS3580/JOU3810 Social Media Innovation course....
View ArticleFinal Group Project Assignment Check-In
There’s one more administrative detail I need your help with. In order to have things go as smoothly as possible on Thursday, May 6 between 10:30am and 12:30pm when all the groups will be making their...
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