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Channel: 2010 Spring - MIS3580 & JOU3810 » Steven L. Johnson
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Website Promotion Assignment

The objective of this assignment is to demonstrate that you can develop a realistic and executable plan to promote website content. The assignment is due at the beginning of class on Tuesday, April 20....

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Website Promotion and Analytics

Last week we discussed ways to promote a website. This week we’re going to follow up on that topic and also discuss measuring the effectiveness of website promotion with web analytics. How do You Find...

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More on Web Analytics and Web Advertising

Today we’re going to do some hands-on work with Google Analytics and talk about some key considerations for tracking the success or failure of a web promotion effort. Google Analytics tour:...

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Clarification on the Website Promotion Assignment

I’ve had a couple of questions on the Website Promotion Assignment. To avoid confusion, here are some details. You will describe 5 different website promotion activities in total. The first 3 are...

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Mentioned in Class Today

Design Books Prof. Jacobson mentioned this book by Robin Williams (not the comedian) in class today: Non-Designer’s Design Book, The (3rd Edition) (Paperback) This book by the same author also looks...

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Final Group Project and Presentation Requirements

For the final group project there are three components: 1) Describe a plan for a product extension for college.philly.com. Include answers to these questions: – What is the product? Provide a...

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Viral Marketing and the Power of Networks

Today we’re going to talk about the role that networks play in the adoption of products and ideas. In short, why are some things successful beyond all reasonable expectations and others, even if they...

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Final Assignment Details

On Thursday, May 6 at 10:30am (our courses final exam period) there are two things due at the beginning of class: 1. The final group project — also send a copy via email to both instructors. Also post...

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10 Reasons to Read This Post

Well, really, there are more than ten reasons to read this post, but the most important one is because it contains the Top 10 Ideas to remember about our MIS3580/JOU3810 Social Media Innovation course....

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Final Group Project Assignment Check-In

There’s one more administrative detail I need your help with. In order to have things go as smoothly as possible on Thursday, May 6 between 10:30am and 12:30pm when all the groups will be making their...

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